When someone decides they want botox or lip filler, what do they do first? They pull out their phone and search “MedSpa near me”, “Best Botox in [city]”.
Ranking at the top of local search results for keywords like those above results in massive traffic and, eventually, lead generation for medical spas. Given that the top 3 search results on Google amass 75% of the clicks, it’s crucial to attain high rankings for valuable keywords to drive organic traffic and secure new patient appointments. That is where medical spa SEO comes in.
This guide will teach you what Medical Spa SEO is, why it’s important, and how to start implementing it in your own practice today!
What is Med Spa SEO?
Medical spa SEO is a digital marketing strategy that aims to increase the visibility of medical spas in search engines (Google in particular). SEO for med spas involves many different components of both on-page SEO (on your website) and off-page SEO (off your website) such as Google My Business, backlinks, reviews and more. The goal of medical spa SEO is to rank higher in search engine results pages for relevant keywords and phrases. This can help attract more clients to the business and increase revenue.
SEO is the only proven method to gain organic traffic. Social media and PPC advertising can generate leads but the leads from SEO are almost 8 times more likely to turn into paying customers because they are already searching for your services.
How to do SEO for Medical Spas?
There is no one-size-fits-all approach to Med Spa SEO. Below we’ve outlined the most basic first steps to optimizing your online presence.
1. Google My Business
Your Google My Business profile is your virtual storefront and is how you show up on Google Maps. This is the first thing you should set up when you start your business. Make sure your location, hours of operation, and list of services are all accurate. Want bonus points? Post updated to your profile. This can be either information about your services or new deals/discounts.
2. Keyword Research
Create a list of common terms that your potential customers could be searching for when looking for your service. Here is a list of examples:
Botox
Laser Hair Removal
Dermal Fillers
CoolSculpting
Body Contouring
Anti-aging Treatments
We use SEO tools like Semrush to do our keyword research. Below is an example of the information we look at for each keyword. You can see that the keyword ‘Medical Spa’ has a search volume of 8.1K, a keyword difficulty of 52%, and a CPC of $3.60.
3. On-Page SEO
Now that you’ve done your research on keywords, it’s time to place them strategically throughout your site. The most important places to put your keywords are in the following:
- Your meta description
- Your title tags
- Internal and external links
- Your header tags (H1, H2, H3)
- Your images (alt text)
In practice, this means making sure you have a page for each of your services with a title like “Botox in Austin, TX”. Also generate an FAQ section that answers your customers most common questions. Doing this will help get you onto the recommended answers section in Google as shown below.
What if I have multiple locations? Great question. You should have a separate page for each location so that Google can pick up the different areas that you operate in. Learn more about local SEO.
4. Technical SEO
Along with optimizing the text on the page, SEO also includes some of the more technical aspects of website design. Does your site have an SSL certificate? Is it mobile friendly? Do you have an XML sitemap? How fast are your page load speeds? A lot of these tasks may require you to get expert help if you’ve never done them before.
5. Build Backlinks
While building backlinks is one of the harder tasks, it is a crucial aspects of SEO. A backlink happens when another website links to your website. Ideally you want websites with high domain authority (DA) to link to your website as that’s how Google determines your DA. Start just by listing your business in local directories. Here are some examples that are relevant for med spas:
- Yelp
- Yellowpages
- WebMD
- Healthgrades
Once you get backlinks on all the standard directories, you can try other avenues for building links. For example, provide a quote or guest post an article in a reputable news outlets.
6. Content Creation
Content creation is the golden ticket for SEO. Crafting informative and educational content will attract potential clients and boost your search engine ranking. Start a blog on your website and post once or twice a week about any topics related to your service. You should also create an instagram to post branded pictures of your work, videos of the procedures, and information about your promos and deals. The more helpful and relevant your content is, the more traffic it will drive to your site.
7. Reviews
Although last on our list of strategies, this is by far one of the most important. If you build up more positive reviews than your competitors, you will rank higher than them. It’s that simple. Google cares about three things: the average rating of your reviews, the quantity of reviews, and the frequency of your reviews (ie. how many reviews you get per month).
So how can you generate reviews quickly? First, setup an automatic messaging system that sends your customers links to review you after their appointment. Secondly, build a page on your website that shows off your positive reviews and invites your visitors to leave feedback.
So now that you know the basics, you can get started implementing SEO into your med spa. Don’t forget to schedule a free consultation with one of our experts so that we can help audit your website.
How long does it take for Med Spa SEO to work?
There is no one-size-fits-all timeline for SEO. Some techniques, like indexing your sitemap, will generate results in a couple of weeks. Other techniques, for example building backlinks, can take 8-12 months to contribute to your overall site health. In general, your timeline heavily depends on a couple of factors:
1. How competitive your industry/location is.
2. The number of reviews you are generating on a monthly basis.
3. Your current website status. (How long its been around. your domain authority)
In any case, it’s important to give your SEO strategies at least 3 months in order to see substantial results.
Should you use Medical Spa SEO services?
Google’s search algorithms are constantly evolving and the different aspects of SEO from website speed to XML sitemaps can become overwhelming. We only recommend SEO services for businesses that are looking to grow their customer base organically. If you do decide to utilize SEO, make sure to always outsource your SEO services so that you can focus your time on running your business.
Where to find the best aesthetic SEO agency?
Look no further! At WK Online Marketing, our team of SEO experts, web designers, and copywriters will develop a comprehensive plan tailored to your med spa’s individual needs. Already have a website? No problem – our web designers are trained across over 30 different platforms. Need help with your PPC advertising? We use industry leading tools to track and optimize your ads so that you can generate cost effective leads.
In short, for less than $1,000 a month, you can have your own med spa marketing specialist at your fingertips.
